B
Bring Out the Message
What are you really supposed to say?
Clarify the heart of your message, why this book matters, and what you want the reader to walk away with.
Book Development & Author Coaching
You Have the Story.I Help You Turn It Into a Book.
You don’t need another year of saying, “I’m going to write my book.”
Whether you have an idea, a collection of stories, years of expertise, or a partially written manuscript, I help you get clear on what you’re trying to say, organize it into a meaningful structure, and develop a plan to finally get the book written.
Book Development & Author Coaching with LaShanna Alfred
From idea → message → structure → manuscript.
Does this sound like you?
You Know There’s a Book in You...
I know what I want to say, but I don't know where to start.
I have so many stories that I don't know how to organize them.
I started my book, but I never finished.
I need help figuring out my chapters.
I want my story to help somebody.
I've been saying I'm going to write this book for years.
Your problem may not be that you can’t write.
You may simply need clarity, structure, strategy, and accountability.
What I help you do
I Don’t Just Help You Write.
I Help You Discover What the Book Is Really Supposed to Say.
- 01Message
- 02Reader
- 03Transformation
- 04Stories
- 05Structure
- 06Chapters
- 07Manuscript
Together, we identify your central message, the person you are writing for, the transformation you want the reader to experience, the stories or expertise that support your message, and the structure that brings everything together.
- Book concept development
- Clarifying your central message
- Identifying your ideal reader
- Title and subtitle brainstorming
- Story extraction
- Chapter development
- Detailed book outlining
- Author coaching
- Accountability
- Developmental feedback
- Strengthening your author voice
- Manuscript completion strategy
- Basic self-publishing guidance
The framework
The BOOK Method
A four-part development process that moves a book from an idea you carry to a manuscript you finish.
O
Organize the Story
What belongs inside the book?
Determine which stories, lessons, experiences, expertise, principles, scriptures, research, or ideas support the message.
O
Outline the Transformation
Where are you taking the reader?
Create the chapter flow and structure that takes the reader from where they are to where you want them to be.
K
Keep Writing
How does it actually get finished?
Develop a realistic writing strategy, accountability structure, and completion plan so the book moves from an idea to a manuscript.
Packages
Choose the Level of Support You Need
You may only need clarity and direction. Or you may want someone walking alongside you as you develop your manuscript. Choose the level that best matches where you are right now.
Package One
Book Clarity Intensive
$497
Paid in full
For the person who knows there is a book inside of them but needs help figuring out where to begin.
- Pre-session Book Discovery Questionnaire
- 90-minute private Book Clarity Session
- Book concept development
- Core message clarification
- Ideal reader identification
- Working title and subtitle ideas
- Main themes and story identification
- Proposed 8–12 chapter structure
- Personalized Book Blueprint
- Clear next-step writing strategy
You leave knowing what your book is about, who it is for, and what each chapter needs to accomplish.
Package Two
Book Blueprint Experience
$1,497
or 2 payments of $797
For the aspiring author who has the idea but needs support developing the message, stories, chapters, and writing plan.
Four private author-development sessions
Session 1
The Message
Clarify what the book is really about, who it is for, and what transformation it should create.
Session 2
The Story
Identify the experiences, stories, lessons, expertise, frameworks, scriptures, or principles that belong in the book.
Session 3
The Structure
Organize everything into a strong chapter-by-chapter outline.
Session 4
The Writing Strategy
Create a realistic writing rhythm and completion plan.
You also receive
- Book concept development
- Working title and subtitle
- Ideal reader profile
- Core book promise
- Detailed chapter-by-chapter outline
- Chapter writing template
- Writing schedule
- Developmental feedback on up to 2 chapters
- 30-day manuscript completion plan
This package gives you the blueprint and strategy to actually write the book.
Package Three
Author Development VIP
$3,497
or 3 payments of $1,250
For the author who wants LaShanna personally walking alongside them through the development of their manuscript.
- 8-week private author-development experience
- Initial 90-minute Book Strategy Session
- Six additional private author coaching sessions
- Customized chapter map
- Story extraction coaching
- Manuscript development schedule
- Writing accountability
- Developmental review of up to 20,000 words
- Feedback on chapter flow
- Support strengthening the author's message and voice
- Final manuscript strategy session
- Self-publishing roadmap
- Brief email support between sessions
- Email responses within 2 business days
You are still the author. I help you stay clear, organized, intentional, and moving toward completion.
Compare
What’s Included
| Service | Clarity Intensive | Book Blueprint | Author VIP |
|---|---|---|---|
| 90-Minute Strategy Session | |||
| Book Concept Development | |||
| Ideal Reader Strategy | |||
| Title & Subtitle Development | |||
| Chapter Outline | 8–12 chapters | Detailed | Custom chapter map |
| Personalized Book Blueprint | |||
| Private Coaching Sessions | 1 | 4 | 7 |
| Chapter Feedback | Up to 2 chapters | Up to 20,000 words | |
| Writing Schedule | |||
| Accountability | |||
| Manuscript Review | |||
| Self-Publishing Roadmap | |||
| Between-Session Support | Brief email support |
Transparency
Clear Expectations Make Better Books
The three packages above are book development and author coaching services. The following are not automatically included:
Some of these services may be available separately or through trusted publishing partners.
- Full ghostwriting
- Unlimited editing
- Line-by-line copyediting
- Proofreading
- Book cover design
- Interior book formatting
- ISBN registration
- KDP upload
- Publishing company setup
- Audiobook production
- Full book launch management
- Unlimited calls
- Unlimited texting
By application
Want Me to Help Write the Book for You?
I accept a very limited number of collaborative writing and ghostwriting projects. These are customized engagements for clients who need significantly more hands-on writing support.
Collaborative Writing & Ghostwriting Projects Start at $10,000.
Pricing is based on
- Estimated book length
- Number of interviews required
- Research requirements
- Amount of existing content
- Level of writing required
- Editing requirements
- Timeline
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About
Why Work With LaShanna?
LaShanna Alfred is an author, transformational speaker, clinician, coach, and entrepreneur who has spent years helping people understand their stories, challenge limiting beliefs, develop their voice, and turn life experiences into meaningful transformation.
As a multi-book author, LaShanna understands that writing a book is about more than putting words on pages.
It requires clarity.It requires structure.It requires courage.
And sometimes, it requires having someone who knows how to ask the right questions to help you uncover what you are really trying to say.
Her approach combines strategy, storytelling, coaching, and personal development to help aspiring authors move from “I have a book in me.” to “My book is finally taking shape.”
Editable section
Books by LaShanna Alfred
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01Book cover
02Book cover
03Book cover
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Coming soon
Author Success Stories
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The process
Here’s What Happens After You Say Yes
Choose Your Package
Select the level of support that fits where you are.
Complete Payment
Secure your spot through our secure payment system.
Complete Your Book Discovery Questionnaire
Tell me about your story, your message, your audience, and where you are in your writing journey.
Schedule Your First Session
Select a time that works for your Book Development Session.
Develop Your Book
We work through your message, reader, stories, structure, chapters, and writing strategy.
Write Your Manuscript
You begin developing your chapters using the structure we created.
Complete Your Next Step
Depending on your package, this may include developmental review, manuscript completion, editing, publishing, or launch preparation.
Every engagement begins with a private strategy conversation about your message.
Questions
Frequently Asked
Stop Saying You’re Going to Write the Book.
Let’s Get the Book Out of You.
Your story, expertise, experiences, lessons, and message have been living inside of you long enough.
You do not have to figure out the entire process alone.
Choose the level of support that will help you move from idea to manuscript.
Your book does not have to remain an idea.